Intro
These prices are intended as realistic starting points for website design and branding projects for small and medium-sized businesses. Because the scope of this work can vary considerably, final pricing is confirmed in writing once the needs of the project are clear.
Projects may include WordPress website design and build, copywriting or content refinement, on-page SEO structure, image preparation, branding support, and the wider digital setup needed to help a business present itself properly online.
All prices shown are in Japanese yen and include Japanese consumption tax.
How Pricing Works
The packages below are starting points for common types of project. They are designed to give a clear guide to likely cost, not to force every client into the same shape.
The final price is usually shaped by the size of the site, the amount of copy or content work involved, the level of branding support required, the technical complexity of the build, and the amount of wider digital setup needed around the website.
Some projects are relatively straightforward. Others need more content work, more visual development, more technical setup, or a broader digital-presence package around the website itself. Where that is the case, the scope and price will be confirmed in a written proposal.
Website Design & Branding Packages
Essential Business Website
From ¥650,000
This is the right starting point for a smaller business website where the branding is largely in place, the structure is relatively straightforward, and the project does not require extensive additional setup.
Typically suited to:
- smaller brochure-style business websites
- simpler projects with a contained page structure
- businesses with a relatively clear offer and much of the required business information already prepared
- projects that do not require broader branding development or extensive connected-platform setup
This level of project will usually include:
- discovery and planning
- site structure
- WordPress design and build
- copy refinement for core pages
- basic on-page SEO structure
- image preparation for supplied images
- responsive layout
- launch support
Standard Business Website
From ¥1,100,000
This is the core level at which many projects are likely to sit. It is better suited to businesses that need a more tailored structure, stronger content work, and a more considered level of design and refinement.
Typically suited to:
- established small and medium-sized businesses
- businesses that need clearer messaging and stronger structure
- projects with broader content needs and a more bespoke build
- clients who want a more joined-up balance of design, copy, usability, and search visibility
This level of project will usually include:
- discovery and planning
- more developed site structure
- WordPress design and build
- stronger copywriting or content refinement
- on-page SEO structure across the main site
- image preparation and page-level visual refinement
- responsive layout
- launch support
Website + Branding + Digital Setup
From ¥1,500,000
This is the better fit for clients who need more than a website alone and want a broader, joined-up piece of work. It is intended for projects where the website, visual direction, business profile, social presence, or email-marketing setup need to be developed together.
Typically suited to:
- businesses building a stronger online presence from the ground up
- businesses with inconsistent branding or disconnected digital channels
- clients who want one coordinated project rather than a piecemeal setup
- projects that need the website and wider online presence to be shaped as one piece of work
This level of project may include:
- everything in a standard website project
- broader visual direction
- light branding support
- more substantial content development
- Google Business Profile setup
- social account setup or alignment
- Mailchimp setup
- custom branded email-template work, where agreed
Larger or More Complex Projects
From ¥2,200,000, quoted individually
Some projects sit outside the ranges above and are best priced individually from the outset.
This may include:
- larger content-heavy websites
- multilingual websites
- more involved branding work
- more complex functionality
- larger organisations with multiple stakeholders
- projects that combine website work with broader communications or identity needs
Optional Additions
Some elements are better treated as optional additions rather than assumed parts of every project. These are common additions, but not every project needs them. In some cases they may be folded into a broader proposal rather than priced separately.
Light Logo or Visual Identity Support
From ¥120,000
Suitable where a business needs a simple logo, clearer typography, or a more coherent visual starting point.
Google Business Profile Setup
From ¥50,000
Suitable where a business needs a Google Business Profile or wants an existing profile set up more clearly and consistently.
Social Account Setup or Alignment
From ¥80,000
Suitable where business accounts need to be created, standardised, or brought into line with the website and wider identity.
Mailchimp Setup
From ¥90,000
Suitable where a business needs a basic Mailchimp setup connected to the wider website project.
Custom Branded Email Template Design
From ¥180,000
Suitable where a business wants branded Mailchimp templates that reflect the typography, colour palette, and visual identity of the website.
More involved branding, copywriting, migration work, or post-launch support may also be quoted separately where needed.
Third-Party Costs
Domain-name purchase and registration, hosting, Mailchimp subscription fees, premium plugins, premium themes, stock-image licences, external platform fees, and any other third-party costs are not included unless stated otherwise.
Where they apply, those costs will be identified clearly in advance and should be paid by the client separately.
Revisions and Scope Changes
Revisions within the agreed project scope are included. If the scope changes materially, or if additional pages, functions, content work, or design work are required beyond what was originally agreed, a revised quotation may be needed.
Payment and Project Terms
Because website design and branding work varies by scope, detailed payment timing, revision terms, and cancellation terms are confirmed in the relevant written proposal or agreement.
For formal payment, cancellation, and legal terms, please see the Website Design & Branding FAQs and the Legal Disclosure.
Booking
If you are planning a new website, improving an existing one, or looking for a more coherent online presence for your business, please get in touch via the contact page or by email at info@tadovisuals.com.